Royal Mint Court

A new iconic destination for the bold and the brave

Delivered
Brand strategy, Visual and verbal language, Concept photography Direction, Model Casting, Art Direction, Marketing collateral, Brochure, Website, Hoarding design.

Approach
Turning up the volume at one of London's most iconic and historic sites to appeal to the world's leading media and tech companies.

 
 

The Brief
Change perceptions of the former Royal Mint and its location as the site is developed into a 600,000 sq ft campus.

Strategy
Positioning the former Royal Mint as a juxtaposition of the old City and the new. The Royal Mint Court brand ramps up the volume through it's messaging and visual style, using characterised and stylised photography and a bold typographic approach to position the site as a potential headquarter campus for the worlds leading brands.