Rio Tinto

Celebrating the journey of mine to medals with Rio Tinto at the London 2012 Olympic Games.

Delivered
Packaging, printed collateral, Art direction, Production management

Approach
Turning a corporate hospitality event into a once in a lifetime memory.

 
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The Brief
Rio Tinto, the providers of the precious metals that were used to create to London 2012 Olympic medals wanted to invite 500 Delegates to London, so they could join in the iconic celebrations of 2012 games. They wanted an invite which grabbed attention and had a souvenir element for the delegates to remember the games by.

The Strategy
A bespoke souvenir presentation box and copper engraved invite, as well as a full hospitality pack were designed to create a once in a lifetime VIP experience.