Heineken

Telling the story from barley to bar for the world’s largest brewer

Delivered
Brand strategy, Visual and verbal language, Annual Report, Sustainability report, Infographics, Animation storyboarding, Toolkits for global markets.

Approach
A consistent visual language to tell stories across multiple brands and global markets.
 

 
 
 

The Brief
Heineken have hundreds of stories to tell, the problem was telling them consistently and effectively at a Heineken Corporation level.

The Strategy
A new infographic and illustration-led creative approach to bring global stories to life so Heineken could start celebrating their successes both internally and externally. We called this the ‘Heineken World’.

 
 
 
 
 
 

Designed @ AddisonGroup